New: Corporate Mentoring for Small Businesses
Fern's beloved Expertizing.com $2500 corporate workshop, now only $495 as an online course for small businesses: Strategize, Publicize, Monetize
 Ready to become the media's new source?
Fortune Small Business Magazine: “There's a reason that you
are not in the first sentence of this story—and that Fern Reiss
is. Is it that she has been quoted in more than 100 publications in
just the past six months? Could it be her clever quips that endear
her to me? Fern Reiss's popularity among my ilk can't be traced to
any one of those accomplishments, but add them up and you can't miss
what makes her indispensable to writers: She is an expert. People like
me (nonexperts, I'll generously call us) need people like her to lend
credibility to our scribblings.” Read the full-page
feature on Expertizing by Joshua Hyatt in the January 2005 issue of
Fortune Small Business Magazine.
If
you’re
ready to be famous for your expertise, learn how Expertizing® will
get you quoted in the national media—daily.
“I
work at a leading media conglomerate, which serves
as a front line for watching/hearing individuals promote
themselves.
How seldom we find substance beneath the image!
Fern distinguishes
herself by genuinely striving to add value, insights,
differing perspectives. I can't tell you how refreshing
this is.” — Tamsin
Wolf, Time-Warner
How
much would it be worth to your business?
Suppose
that when the media needed an expert source for a story, they called
you. Imagine if, when people thought of your field,
your name
was the name that popped into their minds? Just think about
the business potential… the lead generation… the referral
pipeline… the
speaking engagements. Being ‘the name’ in your
industry could push your business and professional experience
to a whole new
level.
Fern
Reiss is an honors graduate of Harvard University. She's
the author of the bestselling Publishing
Game book series and four other books, about which
she's quoted frequently.
But she's also quoted on non-publishing topics. In the
past few months, she's been quoted in the New
York Times, The Wall Street Journal, The Washington Post,
The International Herald Tribune, The Washington Times, The
Christian Science Monitor, The Associated
Press, United Press International, The New York Sun, PBS,
Voice of America, Self, Babies First, ePregnancy, Health,
Newsday,
Entrepreneur,
American
Way, Oxygen,
First
for Women, Women’s
World, Glamour, Family Circle, Parenting, Redbook, Newsweek,
In Touch Weekly, Writer's Digest, and Fortune Small Business
Magazine.
“Fern
Reiss is a PR legend.”
— Dan Janal, PR Leads
In
fact, when Fern attempts to get into media pieces, she is quoted
by journalists more than nine times out of ten. And her consulting
clients
are achieving as high a rate. She can teach you to do the same thing.
“We booked Fern Reiss for a full day of Expertizing
consulting for us and some of our clients with Hilton Hotels Corporation.
By the end of the day we
had dozens of superb (and easily implemented) ideas on how to get more and
better media attention. You can't get this kind of advice anywhere else. It
was a great value, and we're already exploring another engagement.”
— Susan Drake, Spellbinders, Inc.
More press means more sales
So why should you care about getting more
press attention? What will it really do for your bottom line?
“In 160 studies utilizing 10 million press clippings, PRtrak/SDI has proven that a client’s share of positive media coverage correlates directly to sales. So the better your press, the better your chance to reach bottom-line business goals.”
— Angela Jeffrey, APR, V.P. PRtrak/SDI
More media coverage equals more sales. It’s that simple. So how do
you do it?
Figuring
out how to position yourself is the hard part
It
could take you years, and cost you a small fortune in consulting
fees and public relations experts to
figure out how to position
yourself as
an expert—and it might not work. (Haven’t
you already tried?) Public relations firms typically
charge more than $15,000 each month.
And they make no guarantees.
Instead
of knocking yourself out trying to get yourself quoted by the press,
and wasting a fortune in the process, you can
now be guided by Fern
in the Expertizing® process—and be quoted by the national
media on a daily basis.
“Fern
Reiss does for Expertizing what Home Depot did for
home improvement. Thanks, Fern, for demystifying the Expertizing
process.” — Paige Arnof-Fenn,
CEO, Mavens & Moguls
Expertizing® will
make you a name brand
Do
you ever wonder why some people seem to get all the publicity? Does
it bother you that
even though you have expertise in your field, someone else seems
to be getting all the headlines? Do you look at the newspaper and
think
to yourself, “I could have given that quote”—but
you never had the chance, because the journalist never called you?
It’s
not that you don’t have the expertise. You just aren’t
positioning yourself to get the attention.
“I've worked for years in sales and marketing but Fern uncovered tips and strategies I've never heard about or implemented. Think of her one-day workshop as a highly condensed graduate program that arms you with the skills you need now to boost your media presence and bottom line.”
— Michael Griffin, Chief Operating Officer,
— Haganah
USA, www.Fight2Survive.com
Position yourself to the media in a way that works
If you want to be known as the expert in your field, quoted in the
national media on a daily basis, then you need Expertizing®.
Expertizing® means becoming known. Becoming ‘the name’ the
media and the public go to. Whether you’re a politician or executive,
a doctor or a webmaster, a consultant or a lawyer, you and your bottom
line will benefit from Expertizing®.
“At about the 60 minute mark [of the Expertizing® Workshop] I realized that the information Fern was giving us was worth the fee, several times over.”
— Barbara Poole, President, Poole Resources,
— www.PooleResources.com
Without
having to spend a lot of time
You
can get national media attention with as little as just one hour
each week. Just one hour each week—for national
press. (You could Expertize your assistant or your staff, too.
Then you can enjoy the benefits of Expertizing® without
investing any more time.)
“What’s
the point of being an expert if no one knows you? Spend a little
time with
Fern Reiss and the
rest
of the world will
want to
spend a lot of time with you. One tip from Fern + one hour a
week = national publicity!” — Diane Danielson, CEO,
— Downtown Women’s Club
You’ll
get more business whatever your profession
Expertizing®
isn’t just for politicians and publicity
hounds. While it is true that Expertizing® will gain you a measure of
publicity
and recognition, by itself that isn’t a reason for Expertizing®.
What makes Expertizing® worth doing is what it will do for
your business or practice.
There are almost no occupations whose practitioners would not benefit
from an additional measure of public recognition and media attention.
“This workshop is filled with information on all aspects
of promotion for your business. Fern Reiss tells you how to break into
national media with clear, creative advice. The best workshop!”
— Marion Landew, Instructor,
— New York University
 Are
you a professional?
Expertizing®
will help you attract more clients, generate more referrals, reactivate
old patients/clients,
elicit more
speaking invitations, be cited in more papers, and receive increased
acclaim from colleagues. Any physician, lawyer, accountant, dentist,
chiropractor, or veterinarian, can quickly and easily grow his
practice using Expertizing®.
“You’d think being
a pediatrician would make me the perfect expert for an article about
boys and reading. But even my 25 years
worth of experience working with kids didn’t compare to Fern
Reiss’s 25 well-chosen words that landed the interview!
The good news is that Expertizing is a powerful antidote for
worn-out words.
I am landing many interviews with Fern Reiss’s sound
advice. Fantastic!” — Dr. Cathryn Tobin, MD
— Author, The Parent’s Problem
Solver
Do
you own a retail store or restaurant, or internet business?
You’ll
learn how Expertizing® can help you attract new customers—and
keep the old ones coming back again and again. And you’ll learn
how much increased community awareness and media attention can contribute
to your bottom line—and how to get that media attention on
a regular basis.
“Thanks to Fern’s
incredible Expertizing tips, I got into Joyce Rosenberg’s syndicated AP business column on my
first try!” — Robin K. Blum, InMyBook.com
Do
you operate a service company?
Expertizing® will help you get the
credibility and media attention you need—to
increase your visibility, and your profits.
“I’ve
been using your Expertizing to answer journalists, and boy, does
it work! I’ve gotten lots of press! Thanks,
Fern!” — Jen Singer, MommaSaid.net
Do
you run a non-profit?
Or
work with a government agency? Expertizing® will encourage the media
to pay attention—and you’ll
find the benefits not only in your association’s increased
visibility, but in your fundraising efforts as well.
“Amazing workshop that opened my eyes to great techniques and insight that I can immediately put to use. For a small not-for-profit, it’s incredibly useful for keeping things in-house, instead of outsourcing at a much higher cost.”
— Greg Spradlin, Director of Communications
— and Marketing, Heifer Foundation
“I
just wanted to tell you how much I enjoyed Expertizing.
Thanks again
for your terrific
presentation!”
— Kira Jacobs,
— Environmental Protection Agency
Are
you an author?
Media attention will spike your book sales.
“After
Expertizing, something clicked—I
am now talking to a writer for
an article in the Chicago Tribune. Whoohoo! Thanks again,
Fern!” — Carol Setters, author, Trophy Wives
Or
are you a consultant?
Expertizing® will increase
your inquiries and business.
“Wow! What a great day. My head is filled with new
ideas… I'm going to be very busy over the next six months implementing
everything I've learned. Oh, and then maybe I'll be able to get into
the toolkit to learn more.”
— Ron Cook, Project Management Consultant,
— www.RCookConsulting.com
“Thank
you for your Expertizing presentation to the Society for Professional
Consultants. I took copious notes and came away with
many ‘ah hah’ points.” — John Konselman, Consultant/Trainer
— Unleashed Potentials
The
bottom line is, Expertizing® will increase your
bottom line!
How do you get Expertized? Currently we offer four options:
Option #1:
 Personalized
Expertizing®
Consulting
Get
a full eight-hour day of hands-on, individualized Expertizing®
consulting, brought directly to you. You’ll learn
how to entice the media, develop killer soundbites, syndicate
your articles in newspaper
columns, get onto radio and television, book a national (and lucrative)
speaking tour, and much, much more. Fern Reiss will travel to your
business and give you her targeted Expertizing® advice.
Tailored to your expertise and business, personalized Expertizing® consulting
is the ultimate way to be Expertized—and the most effective.
(If you're interested in a corporate version for a larger audience,
please
contact us.)
“I
urge all serious entrepreneurs and professionals to sign
up for Fern Reiss's Expertizing as soon as possible for the
good of their businesses! Expertizing is like walking into
an open mine filled with nuggets of gold there for the taking.”
— Clara Galvano, The New York Times
Rather than spending your money on a public relations
firm month after month, you can get personalized Expertizing® consulting
and reap the benefits for years to come.
If you’re ready for a personalized Expertizing® consultation, sign up now! Inquiring about a non-profit group? Special rates are available. To
sign up, call us toll-free at (800)408-6226, or register
online:
Sign Up Now
“Fern Reiss's private Expertizing consultation
with me will have a direct and immediate impact on my association's
ability to attract membership and fulfill its mission. Her depth of
knowledge, resources,
and creativity are priceless.”
— Catherine Jay, Founder, National
— Association for Weight Loss Surgery
Option #2: Making Social Media Work for You:
Social Media Marketing
The problem: We've all gotten the message that we need to master social media: become active on social media sites like Facebook and Twitter, syndicate our articles online, produce lenses on Squidoo, author a blog, keep up with Delicious and StumbleUpon, and keep abreast of key blogs and websites. (Most of all, we need to increase subscribers to our emails, improve our search engine optimization, figure out how social media leads to ROI, and get more visible—as we somehow monetize our expertise.)
The only problem is, we're supposed to do all that on top of our already busy days. How does any individual or business find the time?
The solution: Hire Fern Reiss and the Expertizing® Team as your social media coordinators.
The Expertizing® team will get you started on social media. We'll use your existing content (or if you don't have what you need yet, we can provide detailed directions to help you generate exactly what you'll need week by week), usually at least 25 short articles on your area of expertise, as well as several very short tips or tantalizers. Most of these can be articles or tips you've already written for other purposes. We''ll set you up on all the social media initiatives you'll need—and stay abreast of the latest technological and social media strategies, so that you’re well positioned. By the end of this intensive campaign, you'll have:
- Social media presence and profiles on at least two of the major social media sites. (We'll tailor the campaign to your particular needs, depending on your product/service and desired audience: If you’re marketing to India, that will mean being on Orkut; if you’re marketing to under 19, you’ll be on MySpace, etc.)
- A 'group' or fan club on at least one social media site.
- A profile posted on Twitter, and at least 30 posts drawing in Twitter followers (as well as a detailed plan of how to 'tweet' in the future.)
- Your syndicated articles posted in various places on the web.
- At least one substantive lens on Squidoo.
- Your own blog, with at least 20 posts to get you started.
- The beginnings of (and a plan for the future for) converting your Facebook, LinkedIn, and other social media contacts and ‘friends,’ to double-opt-in subscribers and clients.
- A plan of how to continue your social media presence—and a detailed chart showing what to do each week, and in what order, to maximize your Web 2.0 presence and business.
We'll also cover:
-
Online Reputation Management - Tracking and reporting on your reputation in the blogosphere, forums and social media
- Facebook Marketing - Moderating Facebook Groups and building Facebook Business pages
- Social Media Content Marketing - Creating articles, hubpages and Squidoo lenses, and mass syndicating through targeted social media channels
- Blog Marketing - Syndicating your blog posts through social media channels (and Amazon, if you've authored a book)
The Expertizing® team will set you up with everything and then actually manage your social media presence for you for three (small business campaign) or six (corporate campaign) months. At that point, you can decide to take the initiative back in-house, or you can put us on retainer to continue to manage your social media needs. Renewable as long as our efforts are successfully monetizing your expertise.
Results you can expect:
In addition to launching you on the social media initiatives your business needs, you'll see improvement in the following areas:
- Overall visibility. You'll be much more 'out there' on the web; clients predictably see an increase in both consulting and speaking, and sometimes media attention as well.
- Search engine optimization. All of the initiatives above will help increase your website's search engine optimization.
- Mailing list. Most clients see marked improvement in their mailing list numbers after this campaign.
- ROI. Most clients see a significant return on their investment in this campaign.
Cost:
Individual/Small Business Three-month Campaign: $7500.
Ongoing monthly retainer after the campaign (optional): $299.
Corporate Six-Month Intensive Campaign: $34,000.
Ongoing monthly retainer after the campaign (optional): $899.
Training-only option for Online Visibility:
Would you rather train your staff in how to navigate social media and have them run your campaign? Get eight hours of intensive staff training, including the basics of search engine optimization, LinkedIn, Facebook, Twitter, Squidoo, and blogs, on location in Boston or NY, or via telephone/Skype/internet worldwide. $3900.
Have needs that are out-of-the-box? Please contact us for an individualized plan to meet your specific business needs.
The Right Team, the Right Time
Fern Reiss and the Expertizing® team have a reputation for their branding and visibility services for businesses and nonprofits ranging from the Hilton Hotels to the United Methodist Church. With expertise in SEO (search engine optimization) and SEM (search engine marketing) as part of their team’s repertoire, and online community coordinating as the newest part of their line extension, your business can now meet all its Expertizing needs in one place.
Now, more than at any time in the last 25 years, you need greater visibility to keep customers coming. Leverage the social media phenomenon now to help you attract those customers.
To
sign up, call us toll-free at (800)408-6226, or register
online:
Sign Up Now
Option #3:
The
Expertizing® Workshop
This
all-day workshop offers both the Expertizing® content and Fern's
hands-on, personal guidance
and input. It’s held at the Ritz Carlton Hotel,
in your choice of three cities. Workshops are limited to just six attendees—to
make sure you get the quality attention you and your business need.
“This is by far the best workshop
I've ever attended. A step-by-step process to change our business and become
viewed as an expert by the media. Amazing!”
— Chioma Isiadinso, CEO, Expartus.com
— MBA Admissions
Consulting
— Boston May 16 Expertizing alumna
The
Expertizing® workshop includes a breakfast buffet,
multi-course luncheon, and English high tea at the Ritz Carlton.
It also includes
the Expertizing®
Tool Kit (2 CDs, Expertizing® Planner, and Expertizing® Binder.)
“This is a workshop that sparks your creativity and
encourages you to think outside the traditional boundaries in order
to get your message out. I will suggest it to my colleagues.”
— Larry Hollon, CEO,
— United Methodist Communications
If
you can’t do a Personalized Expertizing® Consultation, the
Expertizing® Workshop is the best way to Expertize. (And don’t
forget to sign up your assistant and your staff, so that they can aid
you in your Expertizing® efforts.)
“Fern Reiss’s Expertizing workshop is filled with
a wealth of information. Participants leave with knowledge that can be applied
again and again, making the course an excellent lifetime investment. Fern
herself brings great intelligence to the challenges presented to her by participants,
and the end result is a day that is well worth anyone’s time.”
— Kate Kelly, author of the forthcoming
—
What Did
They Do Before...?
—
A History of How Things Got This Way
Inquire about upcoming workshop dates: Alyza@Expertizing.com.
The price of the workshop is
$2500. (Remember to ask your accountant
about taking this workshop as a tax deduction.)
“Invaluable
is how I would describe your Expertizing Workshop. This event
was one of the best investments I've made in myself this
year. I know my business will grow thanks to what I learned!”
— Julie Anna Alvarez, HappyChiSolutions.com
— September 19 Expertizing alumna
Sign
up now
This offer will be available only until our remaining workshop spots
fill. We won’t
be able to offer workshop spaces to everyone. Remember, each workshop
is limited to just 6 attendees, and there are only two workshops
scheduled now.
So only 12 people nationwide will get the benefit of Expertizing® in
the coming year. Will you be one of them?
“Fern Reiss’s workshop is amazing! If just 10%
of her energy and humor can be extrapolated to my business ventures,
I will need to hire a new associate every week.”
— Sheila Leavitt, ItalyHouseScout.com
If you’re ready for an Expertizing® workshop, sign up now! To
sign up, call us toll-free at (800)408-6226, or register
online:
Sign Up Now
Option #4:
The
Expertizing® Publicity Forum
If you’ve always wanted to get national media attention for your business or organization—from The New York Times, Forbes Magazine, Inc. Magazine, Harvard Business Review, Time Magazine, CNN, People Magazine, USA Today and more—now’s your opportunity. In the Expertizing® Publicity Forum, not only do top editors and journalists share their tips on pitching to their publications, but they'll entertain your e-mail pitch—and let you know exactly how to improve it to make it saleable to major publications. Appropriate for individuals, entrepreneurial startups, small or large businesses, and organizations. Participants have been publicized in:
- The New York Times
- Inc. Magazine
- Time Magazine
- Forbes Magazine
- Bon Appetit
- Parenting
- USA Today
In addition, several participants found literary agents through the Forum and sold books to major publishers.
Each week, we'll introduce a top journalist, whom you'll then get the chance to pitch (via e-mail). Then you'll receive the journalist's feedback on your pitch—and on all of the other pitches submitted that week. If the journalist is interested in your pitch, you might end up in an article in that publication. Either way, the feedback will vastly improve the quality of your future pitches.
Here's what you'll receive as part of the Expertizing® Publicity Forum:
- Background information on the journalist and publication
- Valuable pitching tips and techniques to improve your approach to journalists
- Live pitching (via e-mail) to a different journalist each week (interspersed with the occasional literary agent)
- Direct feedback from the journalist on your specific pitch
- The ability to read the entire forum's pitches—and the journalists' responses. (You'll have the ability to include contact information, so that the other forum members can be in touch with you, or to keep your contact details private, as you prefer.)
There are conferences that offer this sort of pitching forum—for just one day—and they cost over $6000. We're able to offer this unique opportunity to pitch major journalists every week for 3 months for just $4500.
To find out more, see our Expertizing® Forum information page.
“The Expertizing Forum was a high quality, cost effective way for Cambridge Healthtech Associates to refine our PR pitch and make it first-rate while also gaining valuable media exposure in the process. We are considering joining again!”
— Eric Glazer, VP, Marketing, Cambridge Healthtech Associates (CHA)
If you’re ready to sign up for the Expertizing® forum, please register online:
Sign Up Now
You
really can’t afford not to invest in Expertizing®
Get
ready for a flood of inquiries from the press and from the public.
And enjoy it! We wish you the best of luck.
P.S.
Just think: This might be the last time you have to worry about positioning
your company and yourself, and the
last time
you have to
wonder how you'll get media attention. By this time
next year you
will have catapulted your business to an entirely new
level.
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